YOUR QUESTIONNAIRE

Tia, this is the starting point for everything we build together. Take your time. There's no rush while you're recovering. Prosper and be in health -- that's the standard we're building toward, for you first.

Your name

BUSINESS SNAPSHOT

What does your business look like right now? List every offer you currently sell, in-person or online, with current pricing.

Which of your current offers do you enjoy delivering the most? Which drain you?

What's working right now that we should protect and keep as we rebuild?

What's not working, or what do you want to leave behind completely?

OPERATIONAL CAPACITY

How do you want to deliver your coaching going forward? Rank in order of preference: in-person, hybrid, fully online, speaking/workshops.

How many client hours per week feels sustainable for your life right now, given your recovery and your schedule?

Do you have or want help delivering sessions, or is this a solo operation for now?

What does a full, healthy work week look like for you? What does an overloaded one look like?

VISION & REVENUE GOALS

What's your revenue target for the January 2027 launch, and for the 12 months after?

Where do you see this business in 5 to 10 years? Still coaching one-on-one, running a team, licensing the model, stepping back to advise?

If money weren't a factor, what would you want New You Fitness to be known for?

CLIENT & AUDIENCE

Describe your ideal client in detail. Age, life stage, what she's struggling with, what she's ready for.

What results have your current clients gotten that you're proudest of? Any stories or testimonials come to mind?

What do people misunderstand about you or your business before they start working with you?

NEW YOU TOO (YOUTH DIVISION)

What is your son's current involvement? Is he ready to lead content and classes, or still building toward that?

What age range and type of youth are we targeting? School partnerships, church co-ops, private families, or all of the above?

What has he already run or taught, if anything? Any existing material, video, or class structure we can build from?

BRAND & CONTENT

Where do you currently show up online? List every platform and handle.

What brand colors, fonts, or visuals do you already love or already own, if any?

Who are two or three brands or coaches, fitness or otherwise, whose look and voice you admire?

What tone do you want your content to carry? Playful, no-nonsense, tender, high-energy, a mix?

HEALTH & TIMELINE

Where are you in your recovery right now, and what's the realistic timeline before you're cleared for full training sessions?

Is there anything about your recovery I should factor into how we pace the shoot, the launch, or your own training sessions with me?

ANYTHING ELSE

What haven't I asked that you want me to know before we start building?

Strategy First. Design Second. · DFW Texas · Faith-Driven

YOUR QUESTIONNAIRE

COPYRIGHT © 2026 STUDIO DAWSON | ALL RIGHTS RESERVED

Strategy First. Design Second. · DFW Texas · Faith-Driven

YOUR QUESTIONNAIRE

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COPYRIGHT © 2026 STUDIO DAWSON | ALL RIGHTS RESERVED